Post-pandemic, physical stores are adjusting their routines once again and that includes increasing security prevention measures. Stop loss efforts are a key foundation of ensuring profits are not negatively impacted by bad actors. “Bad actors” may, unfortunately be both customers and employees. While there are many reasons why you should install cameras in your stores, one reason is that, for law-abiding customers, it will increase their confidence in your store as it conveys a higher sense of safety. It is also an effective way to either catch theft or to assist in any prosecution of theft. Theft of physical products poses a significant potential loss for most physical stores. This encompasses theft by either customers or by employees. Employees who know their actions are being recorded are less likely to steal. Minimizing or completely avoiding customer or employee theft contributes directly to your bottom line with higher profits for your company.
Here are five reasons you should invest in security camera systems for your retail establishment.
1. Catch shoplifters in the act
One of the most obvious benefits of having a security camera system is that it will help you catch shoplifters in the act. This can not only deter would-be shoplifters, but it can also lead to convictions and restitution for stolen items.
2. Monitor employee activity
Security cameras help in monitoring employee activity. This can help you ensure that your employees follow store policy and are not stealing from you or customers. Cameras in the public customer areas should be augmented with cameras in the non-customer areas (for example, a stockroom) to ensure more complete monitoring of employee movements and actions.
3. Keep an eye on customers
Security cameras can also be monitor the behavior if customers, ensuring that your customers are not engaging in criminal activity or damaging store property. It can help to protect both you and your customers.
4. In the event of a crime, have evidence
First and foremost, the goal of cameras is deterrence, however, if a theft occurs at your store, security cameras can provide valuable evidence to the police and prosecutors. Additionally, if filing an insurance claim for the loss, having proof of the loss (meaning being able to show “someone in the act” of damaging or taking store property) can expedite the claims process.
5. Manage your business remotely
Thanks to technological advances, you can now manage your security camera system from remote locations. This means that you can keep an eye on your store even when you are not physically there. This can continues to help to deter crime and protect your property without requiring your onsite presence all days and all hours!
As you can see, there are many reasons why it i’s important to install security cameras in your retail establishment. By doing so, you can keep yourself and your customers safe and protect your business from theft and damage. Contact a security company today to learn more about how you can get started.